1. Look at the market, not your feelings
First, look at what styles of hats are being sold on the Amazon homepage.
Pay attention to these:
Which hats have the most comments?
What do the top ones have in common?
Are there any repeated styles or designs?
2. Grasp the mainstream style
Not all hats are suitable for being best-selling. You have to be close to the public's aesthetics.
Common hot-selling styles include:
Pure color all-match style: black, white, military green, khaki are the most stable
Simple LOGO hat: small embroidery, small letters, low-key design
Retro and distressed hat: European and American markets love it, especially denim or worn styles
Mesh trucker hat: suitable for summer, breathable and light
3. Details determine success or failure
The following details can greatly affect the buyer's experience and evaluation:
Is the hat circumference adjustable? If it doesn't fit the head circumference, it is easy to be returned
Is the hat shape stiff? Whether it looks good when worn directly affects the buyer's posting of pictures
How is the LOGO craftsmanship? Embroidery is more textured and durable than printing
Does the fabric have texture? Cotton and canvas look more advanced and are more comfortable to wear
4. Look at the comments to find the hot spots
Go to the comment area of the hot-selling products to see what the buyers are praising and complaining about:
Some people say "the hat is too small", then you know to choose a hat with a larger circumference;
Some people say "the LOGO fell off", then you have to pay attention to the craftsmanship during production;
Some people say "the color is beautiful", then this color combination is a potential hot item.
As long as the method is right and the hat is chosen right, your hot item has taken the first step.